That's very interesting.
Now, we're talking about evidence here, and I've heard the comments about there being no evidence that advertising is influencing things. I just want to make reference to the presentation we had from the CMA earlier, as follows:
The average North American child is exposed to some 40,000 food advertisements a year, most of them for high-calorie, nutrient-poor “junk food”.
Billions of dollars are spent each year in North America on junk-food advertising specifically directed at children.
Recently, researchers in the US concluded that fast-food ads on television contribute significantly to this childhood obesity epidemic.
I take it that presenters here would disagree with that remark.