Advertising Standards Canada evaluates its codes all the time. We try to keep the code current; we try to keep pace with changing needs. The code had a major rewrite several years ago and, unintended, it appeared that bullying was not clearly covered. When this was discovered, an amendment was made to the code to include it.
Food advertising has more and more become a topic of interest, and whereas in the children's code, broadcast advertising is very well regulated in Canada because of the two pre-clearances, we wanted to provide additional guidance on food advertising, which is why the interpretation guideline was added. We continue to look at the environment. The world continues to change. Obviously we have a multi-sectoral, a multi-faceted, complex problem, and we're going to look again too.