Okay.
I also want to ask this, because I'm a little confused. There is a broadcast code for advertising to children. In the presentation by Advertising Standards Canada it was mentioned that there were no complaints about food and nutrition issues in advertising. A couple of presenters have also mentioned that in Sweden and Quebec there's been no impact from advertising upon the obesity in children.
So I don't know really what the argument is about having codes. Why have codes? Do you know what I mean? If you're saying there's no effect of what children are watching impacting upon their behaviours relative to this issue, then how do you support having them?