Well, those extensions are exactly what we're looking at right now. Indeed, we're looking at the web as providing us a wonderful opportunity to get very focused.
I'll tell you what the challenge is here. We had a tear sheet in 1992. We went out and did our review. And what did everyone say to us? They said, I don't get it; you just don't give us enough information; and you use words like “moderate”, but you don't tell us what it means.
So what we did was take all of that and say we have to be better than this. We have to tell people a little bit more. We heard from people that they don't know how to even go about putting this together; that they're confused about servings. We've taken all of that into consideration, so that we can make this next cut one that answers all of that.
In terms of TV and extensions, we are, as we speak, looking first at the costs and second at what we can do. And third, part of what we learned from our consultation was that people said, you don't put this on prime time; you don't sell it; you don't move out the message; you have to do a better job. So yes, all of that is part and parcel of what we're looking at right now.