I think the educational program not only needs to target different groups; it needs to target different tiers within each group. By that I mean we need to first educate ourselves on the need to become aware that this is an epidemic, a disease state.
You must understand that for the longest of times, everyone, including the medical community, looked at obesity as a cosmetic state, as a physical thing—we're out of shape; it doesn't necessarily indicate that we're going to die. We now know that, independently, it is associated with sudden cardiac death. This information is relatively recent and has only become disseminated into the medical community. It has not had the same impact in the community just yet. So we need to educate not just different communities in a different way, but within the community we need to educate the physicians. We need to educate the teachers, the urban developers, the planners so that they can plan more playgrounds and more parks.
All of this is a multi-tiered answer to what you're really asking for, but in general, yes, we need to be specific and sensitive to each community. For example, people in the Japanese community eat a lot more fish. We know that consumption of omega-3, for example—and the American Heart Association and the ACC have also documented this—is associated with fewer events. They may not be as likely to have cardiovascular deaths as, say, those individuals who don't consume such products.
So there are certain unique needs among the communities, yes.