Here's an interesting thing about exactly what you said. The food industry is not going to do absolutely anything if you don't regulate. It's a very low-margin industry. They're trying to make do. I work with many of them. They're just not going to do it. When they say “one year's time”, they don't even listen to you, because one year's time is way into the future.
You could say trans fatty acids are illegal today, and you wouldn't see a difference tomorrow. People could start using saturated fats. They just cannot make a single claim. You probably won't see that much change in the food products you consume. People cannot make the claim, that's all.
You could remove them tomorrow, if you wanted to, without any difference in price of any of the products that you use. So yes, they're not good, and yes, you cannot make the claims, but you could take them out. There's no issue about that.
As to research about novel ways of doing it, we've known since 1990, or before, here in Canada that trans fatty acids are bad. Nothing happened until the government said you must label them, at the end of 2005. Nobody moved a centimetre before then, and nobody will move another centimetre unless you tell them to do so. Why? Margins are low. Fat is cheap, hydrogenated fat. Now there are solutions out there. So you could take trans fat out completely tomorrow.
If you want to remove the saturated fats, you have to get into some crazy stuff like this. I think the Government of Canada, through NSERC, the Advanced Foods & Materials Network, and the Ontario Ministry of Agriculture, Food and Rural Affairs—all of them have active programs supporting researchers at the University of Guelph and other places to do this kind of work, and I believe other organizations are supporting them too. So it's out there. Whether industry wants to adopt those technologies and come in and support them, that's another issue altogether. The food industry probably doesn't have the money to do that anyway.
That really is the point. If you want a real solution, if you want to call it that—no trans fat, no saturated fat—that's a little more complicated.