I believe Heart and Stroke has been invited to come and speak to your committee next week about our health check program, so I won't speak to that. I guess my view is that labels are very, very important and they are difficult for consumers, particularly for ethnic consumers and those of lower literacy levels, to understand. They're not simple for me to understand. You really have to look at the serving size, and that's an important thing to educate consumers about.
I guess my view is, Heart and Stroke's view is, that for sugar and salt and everything else it's very important that the labels be there, that they be understood, and that people control their consumption of those ingredients. Trans fats are not an ingredient; they are a chemical produced by us that didn't exist previously, that has no benefit. They shouldn't be treated by labels; they should be removed. We did not put a label on paint cans to say there was lead in them; we took the lead out. Where there is a chemical that shouldn't be there, it should come out. It's very different from other ingredients in food, which should be labelled.