I'll try, then maybe some of my colleagues can enter in.
You started, Mr. Fletcher, by asking how much time it will take to get the alternative supplies on the market. I guess I'd ask how much time is enough. We're suggesting four years. Actually, no one on the task force thought that wasn't long enough, including my colleagues here. That's four years, with a market signal that in four years' time there will need to be a healthier product for wide consumption in Canada and elsewhere.
Dow is very supportive of a strong market signal through regulation. I'm sorry they're not here. Without it, a piecemeal signal will not be good enough. The market needs to know, because it'll take four years to produce the seeds, plant the seeds, grow the seeds, and have the seeds turned into alternative product. I'm not an expert, Mr. Fletcher, but I just don't see how a regulatory process with a four-year outcome.... If you're extending it to six years or eight years, you might as well not have regulation.
The task force took longer than you wanted it to because we did our homework. So I would say that.
On trade, we did have one trade—what was it?—opinion, and it's quoted in the report, saying that there was no evidence that limiting the amount of trans fats in the Canadian diet would not be seen as a legitimate objective under trade law, because it's to protect human health. We're also conscious of the fact that Denmark has not been penalized in any way. The Institute of Medicine of the National Academies in the United States and the World Health Organization also agree that there would be no trade implications. We have said in the report that if there needs to be a stronger look at this, that should happen during the regulatory process, but there was no evidence that this would be a problem. So I just repeat what was in the report with respect to that. Not being Dow and not being an expert, I can't say.
I think the feeling was that regulatory measures would also meet some of Joyce's concerns. You wouldn't need to have a trans fats free claim in the restaurant sector if it weren't allowed. So I would suggest that you probably don't need to do all the work to create a claim if you decide that within three or four years there isn't going to be any. It might be the easier way to go, because I've seen how long it takes to get claims through. So I would suggest that it's not the best solution.