Yes, it's a lessening of physical activity generally by children. The other part is that you may be surprised that there are no really good data in this country. So when I look back over the last decade, I'm looking at self-reported heights and weights. That's someone calling you up and asking “How tall are you? How much do you weigh?” In trying to address this problem, we also need to take a really hard look at how the federal government can look at resourcing a really comprehensive evaluation as we go forward, to see if any of these things are working. That might be a role.
This isn't just about a website where you can go and talk about what everyone is doing. There has to be a significant investment. These are expensive models, no matter where they're being introduced.