We're taking quite a broad definition of working in partnership. It is very much about encouraging others to take action where we can't actually make an impact. We don't manufacture any foods ourselves. We don't label it. But what we can do is help set the parameters that other people are working into. It's about encouraging those people to share the same objectives of helping to improve the U.K. diet and the health of individuals.
Earlier on, we were talking about the role of the industry and how more and more of the industry are recognizing they are part of the solution. It's helping to ensure there's a common language and actually getting movements in the right direction.
In terms of making it work, there are different ways in which we're doing that. Some people will not be able to change their products, but they might be able to have smaller portions, or they might be able to provide more information. It's about getting clarity around how we can work together. On the front-of-pack labelling we were able to recommend four core principles, but we didn't say, “It must be in this particular format.” We left some flexibility to enable the companies to say how that would fit with their brand image. That I think is the example of how there was some flexibility and dialogue going on with the different industry partners, and also of course with the health organizations and consumer groups, because they are part of this partnership approach.