All I would say is that in terms of measuring effectiveness, it's still very early days for the signposting. We are beginning to measure what's happened on the salt awareness. We have tracked that and we do know where that's going, so I would agree with Deirdre, that has been a very effective one, but as the years go by there'll be different measures of effectiveness we can report on.
On February 19th, 2007. See this statement in context.