That's a very interesting approach.
As I mentioned, we put a lot of store on working in partnerships. Rosemary has identified some of the retailers and manufacturers that are actually adopting the core approach that we've spoken about, but we also have a wide range of other groups, including health organizations, British medical associations, some of the royal colleges, that are actually putting their weight behind the approach of the four core principles. We recognize the influence they have in helping to change the discussion and the debate around the importance of front-of-pack labelling, so we think it is a very important way to be working, not just with a single organization, but to get, if you like, a coalition of activity across a very wide range of different groups.