Yes, very much so. In fact, we were looking at some stats the other day that showed that the nation has never been more united than on the day of July 6, 2005, when we actually won the Olympics. The whole nation was behind that and still is behind it. It's been a fantastic opportunity to engage more people in thinking about sports and physical activity, probably more than anything else could.
We are capitalizing on the Olympic “gold dust”, as we call it. Indeed, one of the narratives that we were able to win the Olympics on back in Singapore in July 2005...we said to the IOC that we wanted to use this great opportunity to reconnect young people to sport, not just in the U.K., but around the world, through the five rings and the power of the Olympic movement.
Indeed, we're doing that in a number of areas here in the United Kingdom. But we're also working with the Commonwealth, and wider than that, in terms of trying to reconnect young people in the less well off countries in the world with sports. So in a number of ways, we are using the Olympic gold dust, as we call it.