As far as the U.K. is concerned? The vast majority of the television channels received and used in U.K. homes are regulated by Ofcom. The rules that are going to be introduced will have a very significant effect, a huge effect, on television advertising to children in the U.K. It isn't the same situation as pertains, for instance, to Sweden, where they had restrictions on advertising to children. This had a relatively small effect on exposure to advertising because of the many satellite channels received from outside the country. It's a completely different situation in the U.K.
On February 19th, 2007. See this statement in context.