It was “eat well”. We have a whole website called our “eat well” website, which covers a wealth of advice to consumers. It boils down to eight particular pieces of advice, which include cutting down on high-salt foods, cutting down on high-saturated-fat foods, cutting down on high-sugar foods, and looking in those areas—for instance, looking in dairy foods—for low-fat options. The way the traffic light labelling works is that it identifies those high-fat, -salt, -sugar foods and those low-fat, -salt, -sugar foods to be used alongside that “eat well” advice.
The four core principles are aimed at the manufacturers in terms of the information they provide on the front of the pack. So the four core principles are not aimed at consumers.