Then the question on volunteer labelling—and this is sort of a follow-up from Mr. Fletcher. You said you were bound because of the EU regulations, but if you were not, would you be pushing for it to be mandatory or would you leave it as voluntary? I can see that if an industry had a green light product and had multiple green lights on their package, they would use it as a marketing tool, and the uptake would be very good, but if you had a product that received a couple of red lights, you might be very reluctant to take part in a traffic light program.
So I'm wondering where you think the saturation level would be, if I might put it that way, with regard to the uptake on the volunteer side.