Thank you.
Perhaps Mr. Jeffery could answer the first question, which would be the cost of producing standardized, uniform labels. Would that be oppressive to the nation or the economy?
Maybe Mr. Schaeffer could tell us a little about how often labels are turned over, when you add an Olympic logo, congratulations to some type of program, or those kinds of things.
I'm leading towards the question of what would be a reasonable time for us to come up with a label that was standardized in terms of its health perceptions, so that we could go with the Heart and Stroke Foundation, or at least with a label that people would really recognize and that the government could actually endorse, according to the Canada's Food Guide.
Please answer.