I could start, maybe, Mr. Batters.
We believe the nutrition facts table is essential, and the Health Check logo is meant to complement it, not replace it.
With respect to your second question, you don't need, we believe, exclusivity in the label; there could be all sorts of checks. But they all should be based on the same criteria. If they don't want the Health Check label on, then put on a label that says the same thing. The public thinks it's saying the same thing, so make the criteria the same. They then can pay for their own reformulation and put on a PepsiCo label. But it should be based on the same criteria that the Health Check one is, which is based on Canada's Food Guide.