Actually, we also met with a representative who came over from the U.K. One comment she made to us, at least, was that if we had mandatory labelling, we probably wouldn't be going down this route. We actually had a long conversation with her. She was very interested in why the British Heart Foundation didn't have a health check program, so we had that discussion.
Our belief is that we need to have a mandatory food labelling program. It doesn't have to be our program. Canada also has a symbol that more and more Canadian are using and trusting. It's based on Canada's Food Guide and industry was uptaking it very quickly. The only reason a couple of companies didn't go with Health Check and went with their own was that they wanted an all-or-nothing check mark, but we would not cover desserts and condiments. They were perfectly willing to get many of their other products in, though.
So it's not perfect and it's not finished yet, but Canada is well on its way to having an excellent system, with the combination of food labeling and a third party program based on the government's food guide.