We are all working towards the same objective.
Another question is what do we do about making sure that we still get quality and good-tasting food by reducing salt and sugar. We do it carefully. In some foods you have to take it down gently, because it's going to make a big difference. In others, we're quite surprised that some foods actually taste an awful lot better if you've taken a lot of the salt and the sugar out. You actually get to taste the ingredients, rather than the other things that we've put in.
We work carefully. We have regular taste panels, so if it doesn't taste good, it doesn't go on our shelves.