Yes, I think in some aspects, in terms of the things that we need to drive. You were talking about the heart smart guide that you have in Canada. We don't have anything like that in the U.K.; therefore, we're having to find our own position so that we have consistency across the industry. We don't have that from government.
Government is driving on certain things, like salt. They've set the targets, and we've worked with them to do that.
So I think it depends on where you're looking at it.