That's a tough question.
I think I'd be happier with our success if we could get a better position on what a healthy diet is and where people need to be heading, and also, an overall educational campaign, perhaps driven by the government that all of industry could get involved in, not just the big guys like Coca-Cola and Kraft and Kellogg's, but also the small manufacturers. In the U.K. there's very much a drive for locally produced food and the small producer, and when we encourage them and the local farmers and whatever to get behind some of these health initiatives, it really needs to be a government scheme. I'd be happier if there were an overall position on where we were going with a healthy diet. Something like the heart smart guide, that we could all link into, would be a much more positive thing.
If I could go back and do something different, I'd probably do front-pack labelling a lot sooner. We should have done it sooner and just got on with it and tried to stem the tide of increasing obesity, especially in children, a lot sooner. Maybe we should have acted sooner, but I don't think it's too late.