Yes, really, it was. We don't have anything like the heart smart guide. We don't have an overall position of what is healthy. We have something that's called the balanced plate, which looks at the proportion of carbohydrates and fruit and vegetables that you have in your overall diet, but on a product basis there's nothing that says this is what a healthy food is.
We were trying to reduce generally. The Food Standards Agency in the U.K. has some criteria set up for reducing salt, and we're following those, but nothing for other nutrients.