We're short on time now, so we're going to have to ask each party to get your question and your answer in within three minutes.
If you don't mind, Scott, one of the first things I'd like to know is whether there's a standard. Here in Canada the heart smart program is related to the food guide. What standard did your labelling come to, or is it just asking everybody to reduce?
Scott, do you want to add to that before Karen answers?