May I pick up on that? Wouldn't it seem likely that in developing new products, at least some of them would cost less and still be effective? Certainly in the automotive industry, it's very competitive today. Cars that used to cost a fortune are suddenly coming down, in some areas at least, because of changes in technology, and so on.
Anyway, that's another discussion, but you could make a case, if you examined certain aspects of the automotive industry.
Wouldn't it make sense that at least some of the new drugs being developed would come out with lower costs?