My point about Health Canada is that we are part of the same portfolio in health and we report to the same minister, but I can't speak for Health Canada programs directly. That was just a point of clarification.
We actually are engaged with the group that you speak about. I certainly have spoken to the issue of binge drinking, as have others. It is part of education around alcohol more generally. Again, whether people pick up, the media pick up, and others pick up the messaging is one issue. The fact that we are speaking to this shows that we are doing it.
Is it enough? Are people all hearing it? Are young people hearing it in their schools, in universities? I see in the media frequent references to this under the issues that universities, provinces, and others are taking on, and we speak to that, as do the institutions we support and collaborate with.