The pharmaceutical companies are already required to report everything. It seems to me the challenge is to have the people of Canada, generally, and the health care professionals practising in Canada be stimulated to report, and then from a public policy standpoint, you can use the classical approach of carrot and stick. You start off with carrots. We encourage you to report, we promote you to report, we legislate you to report, and then finally, we fine you if you don't report. So from a public policy standpoint, go through the four-step progression.
On February 5th, 2008. See this statement in context.