Thank you very much. I'll share my time with my colleague Susan.
Consumer reporting is the law. I think we all agree on that. What would make the consumer report? And how would that happen? How do you see that happening—from the consumer to the stakeholder, such as the pharmacist? Right now one pharmacist working for the same company—Shoppers Drug Mart—on this corner does not communicate with the pharmacist down the street on the other corner. Communication is very important.
On Tuesday, we heard from one panellist. He said that if the report is larger than one screen on the computer, it's too big for any professional to fill out. So how would we encourage somebody to report? What are some of the carrots and sticks that we should use?