Thank you for your presentations, they are very informative and provide additional information on drug monitoring.
Mr. Cassels, you've addressed a number of interesting points. If others would like to answer my question, it might broaden the debate on prescription drug advertising. I don't really watch any advertising, because I do not take any specific drugs; I do not suffer from any illness requiring me to take drugs.
Let's take the example of Viagra. We get the impression that it is a harmless drug. However, in actual fact that is not the case. How could we amend the legislation to ban this type of advertising? You said there is no control over the definition of the illness and that marketing is inadequate. The individuals concerned who have erectile difficulties want to solve those problems. But this type of advertising is completely false when it comes to the effect the drug may have on health and the adverse events which could occur.