Thank you for your question.
First of all, we haven't removed harm reduction. We believe that harm reduction occurs with enforcement, with prevention, and with treatment, and that is the best way to get harm reduction to people who need it.
In terms of the media campaign, we of course test drove the media campaign and it was found to be highly effective. After 20 years in which the federal government did not advertise about drugs on the airwaves, parents wanted to know how to have the conversation with their kids. They wanted to have some help from the government on how to broach the topic of drugs with their kids, and that's what this media campaign is all about. Certainly it has been test driven, and I think it will be effective.