As a guy who wanders around my constituency, I do notice that people are looking at packaging more. They're reading what they're buying. It's a slow process.
I'm interested in your discussions with the provincial governments. In Ontario, at least recently, perhaps even for the last decade, there has been less emphasis on physical education as a program in the schools. This is in response to Ms. Wasylycia-Leis' comment about our not having facilities and not doing this and not doing that. I concur with that, although my observation is--and I have no facts to rely on, just observations of having children go through the system--that there is less emphasis on physical education.
I don't know whether that's true or not, but that's my observation. In many cases, there are not even programs; there are not even courses. You can opt out of that if you wish; you don't have to take it, which I think is a shame. All of this is part of the package. Physical education is important. Even if you don't know how to play baseball, you can get out there and try to hit the ball.
I guess my question is whether--even though it's not under the federal jurisdiction--as part of your discussions with the provinces and the territories you can ask them in an amicable way to return to perhaps a little bit more emphasis on physical education.