Those studies were both funded for a year, so by the middle of next year we should have the beginning knowledge of the impacts of the initial advertising campaigns or social marketing campaigns, for ParticipACTION and for several other programs that are what we would call natural experiments. They are policies, programs, interventions.
We've heard a lot of good ideas around the table, but not a lot about what works. We're trying to be responsive to that by funding researchers in the community to actually understand the answers to those questions and fill the data gaps we have.