Thank you very much for the question. I think you've hit on a very important topic in terms of a shared responsibility.
First of all, the problem of excessive weight and obesity is based on certain societal drivers that are being brought about as a result of the policies and practices of a number of different stakeholders, such as the food industry, for example, the industry that's advancing technology.
In terms of a shared responsibility, the Government of Canada is working with a number of other stakeholders to advance and extend our work. We clearly cannot do this alone. It is a shared responsibility. We are working with the food industry, as I mentioned in my opening remarks, and we are working with other federal departments as well as non-governmental organizations. We have a funding program that is supporting the work of nine different non-governmental organizations to put the kinds of initiatives in place that will support physical activity and healthy eating and thereby address the issue of childhood obesity. As well, we are working through the Canadian Institutes of Health Research to bring representatives together with the food industry, agricultural policy, etc., to address this. Furthermore, we are working with provinces and territories through the public health network and have recently jointly funded a joint consortium on school health with the provinces and territories. Through this joint consortium, we are able to work collaboratively with provinces and territories and influence the kinds of things being provided in schools for children and youth.
In addition to that, regarding your comment with respect to working with parents, families are a key stakeholder in addressing childhood obesity. We're working on a number of fronts to support parents. I'll ask my colleagues to comment on this in terms of the kind of information we're providing in the form of physical activity guides and food guides, as well as some social marketing work we are doing to put forward information to Canadian families and their children to address your question.