The other area I want to touch on, if I have time, is the question of junk food and trans fats. That's been a big focus of this committee. We have real concerns with the fact that you're still following the voluntary approach as opposed to something more mandatory and definitive. If there was arsenic in food, we would ban it because it's dangerous. We know that trans fats are dangerous, they're bad, but yet we're taking a voluntary approach. Why is that? Is the business so dominant, is the industry so influential in government, that we can't even stand up and, say, give them a timeline by which we say we ban them. The community is there, Canadians are there, the health organizations are there, and I guess we're looking for some leadership from the Public Health Agency.
It's the same with advertising. We know advertising to young kids is bad when it comes to junk foods. We're all interested in creating junk-food-free zones, whether it's in terms of advertising or schools or stores. It's time. And I don't think we can wait. We keep waiting for more studies and more analysis to see how the industry is complying. Why not just set the standards and give them a time limit and say it's done?