I've just seen this for the first time, so I'm not too familiar with this document, the broadcast code for advertising to children. I'm pleased you brought that to the committee to make us aware of that.
I wonder if you can tell me the process for how restrictions are put on through the CRTC specifically. Presumably there's legislation, there's regulation, there are guidelines, and there are all kinds of things. How does that work? Who decides those things and how does that happen? Let's say, in particular, someone in your office says, “This food isn't good. This particular food is not good. It's going to make some kid fat.” How do you regulate all that? How does that happen?