In terms of the children's clearance process, it really is the most stringent advertising review that we have in Canada, and perhaps around the world. As a matter of fact, we've been a model.
The Children's Clearance Committee, which includes both industry and parent representatives, meets every other week to review finished commercials to make sure they comply with the provisions of the code. If the committee determines that the commercials meet the criteria in the children's code, then the commercial is assigned a clearance approval number. That means it's been approved twice: once to make sure it meets the provisions of Canada's food laws and regulations and the second to ensure that the Children's Clearance Committee has approved it. If they don't approve it and if it doesn't have a number on it, then the broadcasters will not air it.