The advertising industry, indeed, wants to be part of this multi-faceted problem. You can see from your own report last year that obesity rates, for example, in Quebec are higher than they are in Alberta. So certainly on advertising, we're putting new programs in place, but it's really important to recognize that we want to be part of a big solution to a big problem that is about many things. We hope we can contribute.
On December 6th, 2007. See this statement in context.