I can go first if you want.
If it's a question of banning a certain food from being advertised, the clear answer there is that it's Health Canada's responsibility. They set the regulations in that regard.
What we do at the CRTC is try to put an environment around the advertisements that are not banned, let's say. We have our code and we work with the industry in that regard. It is more of an enforcement mechanism.
We also work with the industry--and I think programs have been put in place on various fronts--to promote healthy living, to redirect existing advertising for certain products of that nature towards a more healthy advertising environment.
The companies have certainly heard the committee, and the industry heard the concern and put in place, through Linda in 2004, extra guidelines to reinforce our codes, and did the same thing again in April 2007. Linda, through her organization, is putting in front public service initiatives. Other entities, such as Concerned Children's Advertisers, are also moving ahead on that front and redirecting advertising. The biggest companies in the nation, the biggest broadcasters, are collaborating to redirect many ads and to redirect that effort towards the promotion of healthy living.