How the system works is that it is not our jurisdiction to ban, but certainly it is our responsibility to enforce a product that is banned.
So if Health Canada—whether it's with respect to a new food or with respect to, for example, smoking—has put restrictions on advertising in that domain, we implement it. And that's first and foremost and front and centre in all of our regulations, that you do not advertise such products. So it is quite clear that when a product is banned we enforce that side of the regulations, even though they are not our regulations. We build that into ours.
What I was trying to indicate earlier is that it's not the CRTC. We don't have the jurisdiction to determine if something is inappropriate. It's somebody else. That's the only thing. We implement the regulations. We implement the calls made by those with the jurisdiction.