The code applies to children under the age of 12. We also develop regulations for stations that specialize in programming for children and teenagers. Advertising regulations apply to all of their programming. We do more than just draft the code.
In this case, our system is backed by licensing conditions. There is also a regulatory system run by industry representatives in partnership with us. This applies to all of our domains, not just advertising.
For teenagers who are a bit older and therefore somewhat less vulnerable and better able to understand, we have put forward programs to help them understand advertising.
Public service announcements—programs developed by broadcasters, the Standards Council of Canada or Concerned Children's Advertisers—are broadcast to help children and teenagers—those over 12—understand advertising and become informed consumers.