Thank you, Mr. Chair.
I'm interested in asking a question of the gentleman and his associates from the CRTC.The government refers to this Canadian children's food and beverage advertising initiative but fails to mention collaboration with consumer organizations or academics.
In terms of--with respect to this particular initiative--companies devoting at least 50% of their advertising targeted to children under 12 to the promotion of healthy dietary choices and/or active living messages in practical terms, what does this mean in practical terms? Who is determining what is a healthy dietary choice? What criteria are being used? For example, what interest specifically does, say, a soft drink company have in promoting active living messages to children under 12 if it's not to encourage them to consume their products, which are largely unhealthy, specifically to trying to reduce childhood obesity?
In other words, who is making those determinations? What is your definition of “healthy dietary choices” or “active living messages”?