One of the things we would do, for example, because we know physicians are very well listened to, especially by new parents, is to work collaboratively with the College of Family Physicians of Canada on something called the Rourke Baby Record. It actually prompts people who are providing primary care to children to ask parents, “Do you have a wheeled baby walker in your house? You should get rid of it.” We do this because we know the doctor will be listened to. We have them ask questions--and I know this bill doesn't cover it--around things such as car seats, around strollers, and to reinforce the safety message.
As well, we've recently published a book called Well Beings. It's a health care guide for day cares, because 70% of children in Canada spend at least part of their preschool time in day care. There are extensive chapters in there around injury prevention, as well as what child care providers can do to ensure a safe environment in their child care facility.
We also published a parent book and have lots of brochures, as does Safe Kids Canada, so there are a lot of mechanisms to get the information out. As I said before, we have a Facebook page now, and that's because we figure that's where a lot of young parents are going for their information.