As you know, the government asked companies a couple of years ago to voluntarily limit the amount of trans fats they put in their foods. Our sense now is that 80% of the foods tested are under the 5% limit that was imposed. We had given notice at that time, two years ago, that industry would have two years to reduce trans fats to the lowest levels possible, as recommended by the trans fat task force. We are now examining just how far this has gone.
The trends are good. Most companies are complying. There are a few outliers. The question that remains, in finalizing this analysis, is the extent to which one continues with the voluntary approach to encourage people to go along, maybe accompanied by some publicity, as we've already done, for companies that are non-compliant. Or is now the time to switch to a more regulatory approach, recognizing that for companies that have complied with the voluntary limit on trans fats, the regulations would really not impose any hardship? All they would do is reflect where those companies are. But regulations might in fact be an important inducement for those who are not in compliance to bring themselves there.
So this is an issue we are currently studying, and we hope, within the next few months, to be out with a proposal we would be consulting on publicly.