In general, consumers are sensible enough to be able to tell the difference between a product-related incident and one related to incorrect use of the product. It is important to note that reported incidents are incidents in which a given consumer product is not used in a prescribed manner.
The notion of communication of incidents is very important. There is a recall system around the world, and a rapid notification of incidents system is in place in Europe, where consumers are informed of incidents and measures taken by the government. It is this information that is the most relevant for consumers because it enables them to make informed choices.