I think what we have to keep in mind is that safety of the consumer is paramount. I think most consumers will say that their health is more important than what it costs.
That said, I think it's a question of common sense. That probably needs to be something worked out between the scientists and the people who produce the product, in a very healthy discussion, but I don't think it should be a matter of, “Well, that's going to be more expensive; therefore, that excludes it.” I think most consumers would be prepared to pay for safety.