That's great, Sam. I understand that at least 70% of first-time users can get canker sores almost immediately after using, so it's quite incredible.
My second question is for Melodie. I have to disclose that coming from the generation of Popeye cigarettes, I was a user. It was a really good candy, but obviously very harmful, and I have changed my ways.
I was wondering what groups like yours do to lobby the candy manufacturers to reduce or eliminate some of these products that we're seeing that seem to almost work in collaboration with the smokeless tobacco producers in that they're so obviously similar and, like Popeye cigarettes, encourage kids to graduate from a candy cigarette to a smoking cigarette.