A few years ago we didn't see any traditional forms of advertising, particularly when the companies were arguing the Tobacco Act when it was before the Supreme Court. In about 2007 they resumed advertising in print publications.
The biggest form of promotion that we've seen in the last few years is the package itself. We have that with cigarillos in the form of the really unique packages, the colouring, etc. It is a major form of promotion for cigarettes as well. The packages are novel. They're using different colours, different styles of openings, and different shapes. They're using everything, all to undermine the health warning messages by making them less visible and less prominent, and they're also using the look of the package itself to suggest that this product is not nearly as harmful as people have been led to believe.
Our organizations intend to come before members of Parliament on that issue in the near future. We would like to see all tobacco products packaged in plain and standardized packages so that the companies can't continue to use the package as a major vehicle to promote use.