It depends on what we're talking about. In many ways Canada is a leader. We were the first country to have picture-based warnings on packages. Some of the aspects of this bill will be among the best in the world with respect to flavours, and we commend parliamentarians for that.
This will move us up with respect to advertising, but there will still be countries that have stronger laws on advertising. We certainly have a problem with contraband, but in many respects--for example, with retail displays at the provincial level--Canada is an international leader.