It reflects very much what our position is. I would say, though, that by banning these flavours.... As in the case we made earlier, with this volume of business.... We are looking at 400 million sticks, these flavoured cigarillos, now being on the market--up from 50 million. But nobody knows who is consuming them, except that Statistics Canada says that 91% of those consumers are adults. Now, by banning these products, who is going to get that market and reap those benefits? It will be Imperial Tobacco, Rothmans, Benson and Hedges, and they're laughing.
On June 11th, 2009. See this statement in context.