To answer the first question, our yardstick for measuring and monitoring smoking behaviour in this country is the Canadian tobacco use monitoring survey. It's been a $1 million initiative between Statistics Canada and Health Canada every year since 1999. This survey data tells us that 91% of people who actually consume these products are of legal age, a legal age that was mandated into law by Canadian governments. Are minors getting access to these products? Absolutely. But they are also getting far greater access to non-flavoured cigarettes. They are getting far greater access to alcohol and gambling products. They're getting greater access to marijuana.
In terms of the use of flavours, the exact same flavours found in the products we produce and sell to a legal-age audience are found in a much wider variety and in a greater quantity of alcohol beverages approved for sale by every Canadian government every day. To ask that the industry concede that the only people who would be interested in flavours are obviously kids is to then ask the government to concede that they're targeting kids to become alcoholics through the use of strawberry or peach in vodkas and other types of alcohol products. Adults have come to expect a variety of flavours in their products, and we see this through the statistics. Nobody here sells to kids. Nobody wants to sell to kids. These people are here today because they don't want to lose their market of a legal-age audience that you said they could market and sell to.